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Analysis for Financial Management with S&P bind-in card
McGraw-Hill Higher Education Search McGraw-Hill Higher Education by Robert C. Higgins Search Robert C. Higgins
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Rating:  More Details: Analysis for Financial Management with S&P bind-in card Analysis for Financial Management with S&P bind-in card @Amazon Analysis for Financial Management with S&P bind-in card @aStore |
Customer Reviews:
Accountancy and financial analysis made interesting!
Higgins has written the first accounting book that I have ever read from cover to cover. He provides an intuitive framework for understanding what is typically very dry subject matter.
If you have to learn it, use this book!
Clearly laid out points (ie four pitfalls, three uses.. etc) but a great touch of wit throughout. "Life is short. Avoid unnecessary complications." was a good reminder about finance and everything. Good, straightforward examples.
Nicely structured, worth reading
The book comprehensively covers topics of financial analysis. I think reading this book is the best approach if you want to get the hang of what finance is.
Hard made easy
I've done alot of studying of financial statements, but Higgins quickly pointed out some of my flaws in knowledge. He takes difficult material and makes it refreshingly easy. For example, Chapter 4 on sustainable growth is a must read. I never knew a company could grow into bankruptcy. In fact, I had a candidate in my portfolio. He takes balance sheets, income statements and statements of cash flow and writes about them in understandable language.
Well, I've only studied a few chapters in depth. Can't wait to get to the rest of them.
Covers the subject clearly and entertainingly. 
This was a great textbook (for two MBA classes) but I recommend it to general managers who need finance background to help them make decisions. The writing style echos "Rocky" Higgins's dryly humerous teaching persona.
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