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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

McGraw-Hill Professional Search McGraw-Hill Professional by Joseph Michelli Search Joseph Michelli
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary by Joseph Michelli List Price: £14.99
Amazon UK Price: £8.29

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More Details: The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
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Customer Reviews:
As good as a Starbucks coffee
I bought this book because I'm a Starbucks addict and wanted to know how the company has become so successful. The book mainly gives examples of how they work: advantages of being employees of the company (incredible health benefits, free coffee!), customer service rules and the freedom Starbucks employees seem to have (giving free coffee to some needy customers!). Having been to Starbucks in the U.S., Canada & the U.K I have to say that I have not seen such incredible service in the U.K. starbucks cafes but I have been given a free coffee in Canada and on one stop in the U.S. I had no idea what I wanted and one barista took her time when it was busy to go through the different coffees with me and offered me one for free in case I didn't like it, I loved it and certainly paid!!
The principles Starbucks operates on are likely to help any business with its customer service in particular, if only more places were like Starbucks, we'd be in a happier place!

Five ways Starbucks does it better
Starbucks executives claim that the company's customer-friendly, socially responsible policies amount to a new business model, and author Joseph A. Michelli generally agrees. Certainly the company has been innovative and wildly successful. Unfortunately, Michelli's decaffeinated, artificially sweetened account of Starbuck's retailing prowess often reads as though the writer is giving a boost to the company's PR department - and the book cover design doesn't help, with its Starbucks signature colors, logo (dutifully trademarked, as is every mention of every cup of Frappucino®) and inset of the brown, corrugated paper the company uses for cupholders. Some of Michelli's examples of Starbucks' caring policies are banal - opening early or providing a free cup of tea are not major innovations, nor are they transferable examples. Yet the book usefully illustrates how far good service and community relations can go. Each chapter provides a readers' guide and sidebars about how to apply Starbucks principles to your business. We recommend sipping it for applicable tips and interesting stories.

An insight into some aspirations of Starbucks' management team
This book is a good read and is best described as a statement of the company's aspirations. It focuses mainly on the good work that the company does and its contribution to society. I guess that this is how the author gained access to the senior management? An easy read about a high street brand.

5 lessons for us all
This book is well structured, easy to read and inspiring. It not only shows how the Starbucks experience was created but how any business can emulate some of of their values and principles.

I fully intend to use the principles in my businesses


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