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Random House Business Books Search Random House Business Books by Ernst Malmsten Erik Portanger Charles Drazin Search Ernst Malmsten Erik Portanger Charles Drazin
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Rating:  More Details: Boo Hoo: A Dot Com Story Boo Hoo: A Dot Com Story @Amazon Boo Hoo: A Dot Com Story @aStore |
Customer Reviews:
An insight into the mind of an entrepreneur
At the beginning of the book I was a bit sceptic towards the main character Ernst. He explains how he very successfully arranged a poetry festival and launched a Swedish copy of Amazon before starting the Boo-project. The two projects created big losses but were huge successes according to Ernst.
So it is when the Boo story begins it starts to get interesting... You are drawn through the whole process of launching a very big company from scratch. The entrepreneur's experience a lot of up's and down's, finding capital is always an issue, handling the key employees is a difficult task, and so on always problems to solve. You also get a good understanding of how an enormous amount of work Ernst and his colleagues put into Boo - working 364 days a year is extreme for most people.
For me it was not a key issue that Boo was involved in the burst of the dot com bubble. What made the book thrilling to me was to follow a not successful but indeed interesting project from the very beginning to the very end, and to get an insight of how one of the main players thought and acted.
I believe most people will enjoy this book.
From the sublime to the ridiculous 
The history of boo.com is very short, since the company burned through $130 million of someone else's money before finally flaming out ahead of the general dot.com crash. In this book, two of boo.com's founders tell their side of the story - in a concorde, champagne and caviar fuelled effort to get their web site live, despite no real knowledge of the fashion industry, retail, interface design, logistics or finance. The writing style is easy to read, but the attitude of the authors is dismaying rather than disarming. The investors in boo.com must read this book with total horror at how they let their cash be spent.
Brilliant.... just brilliant....
I have owned this book 3 times as I keep lending copies to people and not getting it back, eager that they are as enchanted and enthrawled as I was. It's a bit like the Titanic epic story - you know what's going to happen, but how it happens is just so exciting! The book is so well written that I really felt I was there with them. Some of the stuff they get up to is amazing and getting HUGE names to invest millions of dollars always makes me think anything is possible if you believe it.
Couldn't put it down - what a great story!
A brilliant story - although it isn't a story, this REALLY happened. An unbelievably fast-paced, high-energy read, reliving, moment by moment, the incredible rise and fall of one of the internets most promising businesses. A great read for anyone interested in business or the internet. If you;re interested in both, this will probably be your favourite book...ever.
Authentic inside story of a Dot Com crash
Having worked in IT companies all my business life (over 30 years)and having seen the Dot Com bubble at first hand, this account has a real ring of truth feel about it. I also liked the fact that it is principally set in London - so many business orientated books are based on US experiences, so this makes a very refreshing change.
A must read for any budding new-wave internet entrepeneurs.
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related blog:
boo hoo
isbn 0099418371. the subtitle for this book is “$135 million, 18 months… a dot.com story from concept to catastrophe”. and the book delivers exactly what it promises: a captivating recount of the first internet bubble that happened in ...
http://www.zanzig.com/blog/?p=47
