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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Pearson Education Search Pearson Education by Kevin Keller Search Kevin Keller

List Price: £52.99 Amazon UK Price: £48.34 Rating: More Details: Strategic Brand Management: Building, Measuring, and Managing Brand Equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity @Amazon Strategic Brand Management: Building, Measuring, and Managing Brand Equity @aStore

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Customer Reviews:
Used and new with quality
I bought an used and new book, and it was clearly almost new, one couldn't tell the difference!

Buying a book
Much faster than expected, in next to perfect condition the book arrived at my door. Very satisfied.

A down to earth book about brand strategy
This book describes the 10 most important areas for people working with brands. For each area the author explains why the area is important and then gives you good examples that you have heard about i.e Starbucks, Gilette and Procter & Gamble.

Even though stragegic brand management covers a wide area, this book gives you very practical tips of how you should act to build your own brand.

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