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Management Science Search Management Science Management SciencePurple Cow: Transform Your Business by Being Remarkable
Penguin Search Penguin by Seth Godin Search Seth Godin
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Rating:  More Details: Purple Cow: Transform Your Business by Being Remarkable Purple Cow: Transform Your Business by Being Remarkable @Amazon Purple Cow: Transform Your Business by Being Remarkable @aStore |
Customer Reviews:
Brilliant
This for me is one of the best marketing books written. Simple, no jargon and an easy read. Yet it makes the key point of good marketing - stand out from the crowd. I must have bought 30 copies to give to clients - all loved it. Its style was the basis of my book Ethical Marketing & The New Consumer- Ethical Marketing and the New Consumer: Marketing in the New Ethical Economy - easy to read, full of useful information and challenging. Short sections and to the point. Having read so many turgid, dull, waffle packed and dull academic marketing books over the years this was refreshing. Thanks Seth for the inspiration.
Elementary 
Having heard great things about the author, I perhaps had my hopes up too high when I started reading this book. I am half way through it but have had to put it down because I just can't find any golden nuggets that I can use...even though I was desperate to find some! However, if you have never read about marketing, then this is probably an insightful book.
Not backed up by a lot of facts 
Being European, the Purple Cow is for me the Milka logo.
Saying old marketing is dead, is just not right and isn't really backed up in the book. A bit dissapointing.
Abysmal - what a waste of my money!
I read this as advised by the business advisor we employed to help generate more sales in our small business. What a waste of time and money. It tells you absolutely nothing beyond basic common sense. Clearly the man does have a good business brain; he wrote this twaddle and is selling it at vast profit to himself. There are so many other GOOD books out there; give this a wide berth. Or, if you must read it, at least get it from a library and don't spend money on it!
One of the best reads ever
This book is without a doubt, one of the most inspiring and motivating I have ever had the pleasure of reading. Very straight-forward, very clever and very thought-provoking.
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related blog:
purple cow by seth godin
b>rating: news.rating % --> purple cow by seth godin (author) publisher: penguin books ltd (january 27, 2005) | isbn-10: 014101640x | pdf | 0,8 mb | 160 pages you're either a purple cow or you're not. you're either remarkable or ...
http://stuff2d.blogspot.com/2007/06/purple-cow-by-seth-godin.html
non traditional marketing?
brain fart…fffuuuhhh… but it's about standing out and separating yourself from the crowd. http://www.amazon.com/purple-cow-seth-godin/dp/014101640x/ref=pd_bbs_sr_4/102-0028542-5866535?ie=utf8&s=books&qid=1175907929&sr=8-4 ...
http://retailsalesconsulting.com/traditional-marketing/non-traditional-marketing
