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Whatever You Think, Think The Opposite

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Whatever You Think, Think The Opposite by Paul Arden List Price: £8.99
Amazon UK Price: £5.73

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Customer Reviews:
So -So
Similar to my other Paul Arden books. A very quick and easy read although I personally didnt find it very useful. To be honest it hasn't made an impression on me as I cant even remember what it was about and I only read it recently

Thinking of reading it? Think the opposite
Reading the positive reviews I gave it a go. It's got some interesting pictures but is light on content. Seems a brief catalogue of people who hit on a different approach to things and were successful - wouldn't say they exactly thought 'opposite' as the title suggests. As the book progresses you can see the links to the 'opposite' theme becoming increasingly tenuous. May work as a coffee table book for guests to glance at, while the kettle boils (assuming it's high speed kettle). Not for me I'm afraid.

cheap trick
At first: deeply disappointing then you feel abused. The only thing that would redeem this book is if you were able to get your money back on it if you felt cheated. This book is a cheap (or expensive...) gimmick aimed at conning you out of the purchase price. Don't buy it, you might encourage him to write another one.

Nirvana in little book form
My dad bought this book for me to read a while back and it really made me think about my own life and how I could improve it. Some people might see it as nothing more than a marketing ploy (eg. those who gave it 1 and 2 stars), but if you really read and understand what Arden is conveying, the book may guide you in making the "wrong" decisions. There are some perceptions in the book that some would disagree with, but it really is up to you as the reader to take them on board or not.

A stimulating and thought provoking little book
An inspirational little book, encouraging the reader to think and behave differently. The authour, Paul Arden, stresses that there is only one person who can determine the shape of your life. You! Just dreaming and talking about it won't achieve it for you. This book certainly makes you think about how you can achieve what you want.

Reading it through cover to cover, or just dipping into it, makes your realise that we do indeed tend to make safe decisions, based on experience and knowledge gained over the years. Paul Arden points out that the problem in making sensible decisions is that so does everyone else. It is the unsafe decision that makes you think and respond in a way you've never thought of, and that thought will lead to others that will help you achieve what you want. Knowledge makes us play safe. To overcome that, we need to stay childish and worry less about the result.

Many wonderful snippets and examples throughout the book provoke us to think. To behave unreasonably is just one. Another is that we shouldn't try to perfect something before doing it - just run with what you've got, and fix it as you go. Even having too many ideas may not be a good thing - if you don't have many, then we have to make those we do have work for us. The best ideas are those that happen. If an idea is not taken up, it's a non-idea, worthless.

The book concludes: "The world is what you think of it. So think of it differently and your life will change."

Thought provoking. Keep it handy, and dip into it every now and then.


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related blog:

#10: whatever you think think the opposite
whatever you think think the opposite. 4.482% - verkaufsrang in englische bücher: 296 (war vorher 13.564) whatever you think think the opposite von paul arden (autor) durchschnittliche kundenbewertung: (2) neu kaufen: eur 11,20 ...
http://www.amazon.de/Whatever-You-Think-Opposite/dp/0141025719

this will make you creative
for a creative person starting out on a carreer, try not thinking about film or media or whatever. think about money. it's honest. paul arden, "whatever you think, think the opposite":isbn:0141025719 [...]
http://www.phigita.net:8000/~k2pts/blog/1014
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