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Financial Times/ Prentice Hall Search Financial Times/ Prentice Hall by Prof Gerry Johnson Prof Kevan Scholes Search Prof Gerry Johnson Prof Kevan Scholes
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THE ULTIMATE BUSINESS STRATEGY BOOK
Yes, this is the best of them all, forget all the others don't even look at them, they're not worth a second glance.
I first started reading an earlier edition of this over 5 years ago after seeing someone else with it but it was big and bulky and I found it hard to carry around. At that tme I was an AAT student.
Five years on now struggling with TOPCIMA, a management accountancy exam, I bought this latest edition out of desperation and its absolutely fantastic. In between I've been ploughing through Porter's strategy books which are excellent, but this one beats those hands down. There's a wealth of information and case studies all clearly set out and easy to read. Added to this is the on line resource which is really useful. This edition is worth every penny and I know it is expensive. It may not get me through the exam but its an ideal resource to draw on when needed.
This has to be the business strategists bible! Read it!
Nobody does it better...
This latest edition of the J&S text sees the expansion of the writing team to include Richard Whittington, a very accomplished academic in the field of strategic management.
The chapters are extensively revised, with many new chapters added, some excellent mini cases & bang up to date full size cases. As an academic having taught strategic management for the past twelve years & having read numerous other texts & occasionally reviewing books for publishers... this text, now in its 7th edition, still remains best in the field.
excellent text for postgraduate management students
Comprehensive yet relatively concise coverage of strategic management. Easy to access relevant areas of text that are generously illustrated with interesting examples and mini case studies. Translates theories to practice in lucid style.
An excellent text for students and teachers.
Excellent starting block for students and managers alike
The sixth edition of this book is without a doubt the best I have read on corporate strategy. Johnson and Scholes look beyond the traditional top down view to a consideration of the importance of organisational knowledge & experience and the need for innovation through the use of their unique 'lenses' approach.
The book has a clear structure and covers strategy development and integration from the highest corporate level to the implications for minor stakeholder groups in different cultures. The section on Corporate Parenting demands particular merit as it provides important lessons that many businesses, particularly those suffering from failed mergers or acquisitions should apply.
The cases are of particular relevance to students as they clearly illustrate the practical applications of the principals discussed in the textbook. This move beyond theory to practicality is what distinguishes this book most significantly from the competition.
Overall a great work, and fully deserving of the title of Europe's No.1 selling Strategy Textbook.
Exploring Corporate strategy: An essential for students
It is the bible for students of corporate strategy. It starts with an overall introduction of Corporate strategy and then gradually ups the ante through various critical issues like strategic analysis of environment, resources etc. The chapters on evaluation, selection and then the implementation of the strategies are helpful and in detail for the connoisseurs of corporate strategy. The book has an excellent end of the chapter case studies covering software, consulting, airlines among other critical & emerging industries and cover the business majors in these industries. The case study section of the book is the best part of the book, which covers various strategic situations involving an assortment of various industries and departments in these industries. In all a must buy for the students of Corporate Strategy!!!
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참고서적
Recommendation: Recommended: Title: 'Exploring Corporate Strategy' Authors: Gerry Johnson and Kevin Scholes Edition: Publisher: 6th Ed, Prentice Hall, Year 2001 Cost: £34.99 ISBN 027365117X (text only), 0273651129 (text and cases) ...
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