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E-Business and E-Commerce Management: Strategy, Implementation and Practice
Financial Times/ Prentice Hall Search Financial Times/ Prentice Hall by Dave Chaffey Search Dave Chaffey
Customer Reviews:
An integrated but confusing first effort
The most annoying thing in a book, is telling you to see forward, without having explained the concept before. Imagine the case that you are a student, and that this is the main course textbook. -What do you do then?
Listen potential buyer, this book is very good, by the fact that it explains in an as much thorough way possible new concepts of e-business and e-commerce, but what is the point, if its mixing things up (organizational restructuring), or telling you again and again that this will happen in two chapters and 10 pages forward. I keep going back and forth, trying to focus my attention in one chapter that continuously tells me to look elseware.
Despite that, I think David Chaffey did a very good work as a first effort to introduce the concepts, but as far as a key college textbook, I would be rather careful!
E-BUSINESS AND E-COMMERCE MANAGEMENT 
As someone studying for a degree in eCommerce, this book on the management side of the discipline was very useful. Not only would it be useful to eCommerce students, but also to general I.T. and business students as well as non-academical people wanting to gain an understanding of how eCommerce and eBusiness is managed by the companies of today.
Excellent academical book
As someone studying for a degree in eCommerce, this book on the management side of the discipline was very useful. Not only would it be useful to eCommerce students, but also to general I.T. and business students as well as non-academical people wanting to gain an understanding of how eCommerce and eBusiness is managed by the companies of today.
An excellent text from a true craftsman
Whether a practicing professional, an academic or a student, this book provides an excellent overall insight into the world of E-Business. Whilst one or two areas do assume some prior knowledge, none the less, the author has provided a succinct and comprehensive coverage of all the major topics and elements that make up E-Business.
There are excellent examples provided to illustrate points made and topics discussed.
The B2B case study that runs throughout the text with self assessment exercises in every chapter for the reader to apply the learning from each chapter is a superb idea and provides the reader with the opportunity to synthesize their knowledge as they progress through the book.
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