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Rating:  More Details: Principles of Marketing Principles of Marketing @Amazon Principles of Marketing @aStore |
Customer Reviews:
Was quite useful!
I liked this book because it had the explanations of what it means, and is easy to understand. The negavtive thing i have to say, that they have those lines in the text saying look at chapter 3 o whatever... Thats what i don't like, but maybe thats how it should be, and also they should include a lot more real life examples actually. But overall the book is usefull for marketing, as i am doing level 3 national diploma in business, it helps but it has a lot of different information that we dont even cover but is good to have it :) I would recommend for anyone to buy this book that is studying marketing :)
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reading list – business & management aberystwyth
principles of marketing fifth european edition. by phillip kotler gary armstrong veronica wong john saunders. http://www.amazon.co.uk/principles-marketing-philip-kotler/dp/0273720643/ref=sr_1_1?ie=utf8&s=books&qid=1251557558&sr=1-1 ...
http://www.rhys.eu/blog/index.php/2009/08/reading-list-%E2%80%93-business-management-aberystwyth/
principles of marketing (paperback) - 5th edition
http://www.amazon.co.uk/principles-marketing-philip-kotler/dp/0273720643/ref=sr_1_1?ie=utf8&s=books&qid=1232310748&sr=1-1. images: principles of marketing (paperback) - 5th edition.
http://astonexchange.co.uk/2009/01/principles-of-marketing-paperback-5th-edition/
principles of marketing
principles of marketing, by philip kotler, gary armstrong, veronica wong, john a. saunders. £47.99 22 may 2008 multimedia item pearson education limited.
http://bookshop.blackwell.co.uk/jsp/welcome.jsp?source=rss&isbn=0273720643
