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Mastering Fashion Buying and Merchandising Management (Palgrave Master)

Palgrave Macmillan Search Palgrave Macmillan by Tim Jackson David Shaw Search Tim Jackson David Shaw
Mastering Fashion Buying and Merchandising Management (Palgrave Master) by Tim JacksonDavid Shaw List Price: £16.99
Amazon UK Price: £11.04

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More Details: Mastering Fashion Buying and Merchandising Management (Palgrave Master)
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Customer Reviews:
Great book
This book will provide an excellent introduction to fashion buying and merchandising management.

It will help any novice understand the basics of the two functions as well as giving an insight into what the roles involve.

I read the book when attempting to learn more about sourcing/buying from manufacturers. It provided a good introduction.

The Complete Handbook on buying and merchandising
I bought this book whilst embarking on a career in merchandising. It proved to be a fantastic introduction to the key principles of buying and merchandising. The first few months in a new head office role can be awkward and uncomfortable if you dont know what you're doing; but this book will help you to get an early grasp on the key planning processes and documents you will need to be familiar with.

I would also recommend this book to business and fashion students, as well as shop floor staff who are curious as to how buying and merchandising works.

kristel
I am fashion business entrepreneur and also a fashion designer. Although I ve been trained in many areas of management within start ups companies and studied fashion design, i knew I needed to read more about fashion retailing. I bought this book to help me to understand more specifically the dynamics of a business structure within the fashion retailing industry and the balance between business and design.
I must say that this book is almost like a bible to me. It is a very good base to start organising a start up...but of course business is an art and there is not a definite picture to it and one have to adapt things. But the authors of this book achieved their goal in compiling it.
:-D quite long but the book deserves a long review!

A must for all students
This book is extremely well written and great as an introduction to many areas of the fasion industry. Very easy to read. It is very thorough, and has a sense of humour too.

I am actually lucky enough to currently be a student to one of the authors of this book, and it is as good as being in one of his lectures.
I have worked myself in fashion and was able to indentify with many chapters in this book from my own experiences, - plus, there are plenty of new areas that I have learnt about!

Excellent source of information for all aspects of fashion
An easy read even for the fashion layman, all idea's behind buying,marketing and merchandising exposed, I researched topics in a business library prior to reading the book, only to discover that it was a waste of time because everything I needed was in the book...


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