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If you care about your online business - this book is for you!
This book is a must-buy for anyone having interest in Web Analytics or in online business, whether you are a beginner, an experimented Web analyst, an online marketer, a marketing manager... It covers lot of topics from the basics to more advanced ones (A/B testing, segmentation, processes, organization, framework...). It is written in Avinash Kaushik's unique style that makes it easy to read, funny and entertaining. You won't get bored. For me it is constant source of inspiration as I keep diving in it regularly.
Not as bad as all the others! 
Lots of ideas, and the exposition is always clear. Kaushik writes quite well, his style is plain, straight and to the point, and easy to follow. He has the ring of authority, it helps that he is pleasantly sceptical about many things.
However like almost all IT books it's quite repetitive...heaven knows why IT writers have to say things 3 times always. Make your presentations attractive, OK. But 3 times, at length, in different chapters? Segment, OK. But why tell us so very many times? And on it goes.
It's genuinely a good piece of work, but could be so much better if he disciplined himself to keep the same content, but say it in 40% less space.
Way, way overhyped 
Over the last year I have read about 20 books on web marketing, this one rates in the Fairly Poor category. I truly, truly don't understand where all these 5 star reviews are coming from.
The book is essentially two separate sections. One section contains a reasonable low level introduction quite suitable for beginners. The other section is a deep brain dump on the subject of analytics, suitable only for full time specialists, especially those in companies with dedicated analytics departments. Now, I'm not sure that being a full time analytics specialist is a healthy pursuit for anyone. Without a more rounded business immersion it seems easy to lose all perspective on the relative importance of this subject amongst all the other aspects of any business; and this author seems to me to be a case in point. Moreover, I don't know how many companies out there even have whole departments dedicated to analytics. I work for a 1.2 billion dollar corporation and we don't have even one full timer.
But my biggest objection is this: the advanced, theoretical brain dump section comes *Before!* the beginners section. So all the basic explanations and definitions you would need to begin comprehending the advanced section don't come until after you've read it. Please! Can't we afford editors any more?
I felt compelled to write this review because there seems to be so much hype about this book that it's verging on the dishonest in my opinion.
Excellent
as a newbie in the web analytics field, I have found this book a complete 'blow your mind' away experience, extremely informative, easy to read, and can't wait to start implementing ideas mentioned. I would say this is a good book for anyone new to analytics and even if you just need to brush up on your skills.
as a newbie.........
This is an excellent start to analytics. I was already interested and got the opportunity to run the ompany analytics. This not only expains the how to but also explains the implications (much more useful). Definitely one that's going to get dog-eared!
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Download Ebook Web Analytics: An Hour a Day
ISBN-10: 0470130652 Develop a Successful Web Analytics Strategy A Step-by-Step Guide Learn web analytics the right way with this unique, thoroughly modern guide to today's web analytics challenges and opportunities. ...
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Reale tasso di rimbalzo « Simocorne's Blog
Nel suo libro http://www.amazon.com/Web-Analytics-Hour-Avinash-Kaushik/dp/0470130652 Avinash Kaushik definisce il tasso di rimbalzo la percentuale di traffico che rimane sul sito per meno di dieci secondi. E' sicuramente una definizione ...
http://simocorne.wordpress.com/2009/11/23/reale-tasso-di-rimbalzo/
web analytics: an hour a day
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web analytics: an hour a day
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33 Books An Internet Marketer Must Read
That's where analytics come in. These two books will get you started./p ol lia href="http://www.amazon.com/gp/product/0470130652?ie=UTF8tag=conversatio0c-20linkCode=as2camp=1789creative=9325creativeASIN=0470130652" target="_blank"Web ...
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Resources: Books by Web Analytics Leaders - Web Analytics Association
Cult of Analytics, Steve Jackson, 1856176118, 2009, All. Web Analytics: An Hour a Day, Avinash Kaushik, 0470130652, 2007, All. Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights, Dennis R. Mortensen ...
http://www.webanalyticsassociation.org/resources/books/
comment on convert your customers by listening to bryan eisenberg ...
one of the big take-aways i've enjoyed from avinash k's book (http://www.amazon.com/web-analytics-hour-avinash-kaushik/dp/0470130652 is that conversion rate can be misleading, as putting total visits in the denominator assumes all ...
http://www.stephanspencer.com/archives/2007/09/12/convert-your-customers-by-listening-to-bryan-eisenberg/#comment-493602
web analytics: an hour a day by avinash kaushik
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