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Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series)
John Wiley & Sons Search John Wiley & Sons by Michael Masterson Search Michael Masterson
Customer Reviews:
The only business book you really need.
Having built a successful business, and been associated with a failed business, I now understand why the one succeeded and the other failed.
Reading this book got me going and even though I have been retired for two years I now feel I would like to try something else.
Motivational manual on entrepreneurial excellence
As a fabulously successful businessman and author, millionaire Michael Masterson certainly qualifies to advise budding entrepreneurs. You can't help but be impressed by his accomplishments, and his enthusiasm and energy are contagious. Masterson's basic premise makes a lot of sense: don't wait until you've fine-tuned your product or service. Shoot from the hip. Fire before you aim. Don't worry about being perfect - just get it on the market. Masterson explains that early in his career, he spent too much time tweaking newsletters instead of focusing on selling them. He uses his experiences to provide instructive lessons for the reader throughout the book. The problem is that Masterson - or anyone else, for that matter - can't give you talent or motivation. If you have the ability and drive, however, getAbstract believes that he can help you squeeze every ounce of potential from your business venture.
Worth its weight in Gold!
I have never reviewed a business book before, as I am a Surgeon and don't really have the time. I am moved - no, compelled - to write a review for this particular book because of the fantastic value I have received. I am fascinated by management literature and have read multiple books by all the most famous Guru's: from Peter Drucker to Charles Handy and from Tom Peters and Tom Kelley to Ram Charan. These are all great authors and give a great deal of insight into the business world. BUT they are all aimed at people who run companies already worth hundreds of millions of dollars. They all have insights that apply to smaller enterprises, but I have never felt inspired to start something new based on these works.
I have an idea that I feel will be a mega-hit. I had always assumed that I would have to write a business plan, get angel funding, start the enterprise, after a certain stage get VC funding, and the world would be my oyster. Not any more!
I have been reading the EarlyToRise newsletter since some time. I always liked what Michael Masterson wrote, and read all his pieces, and felt that he had the Doing-Knowledge, as opposed to the Talking-Knowledge of most Guru's. I have always looked with interest at the books that he has written, but till now did not buy any of the other as the target market was different to me. However, when I saw this book, I could not resist pre-ordering it, and devoured it as soon as it arrived.
WOW! It is really packed with the most invaluable insights that you could EVER have about starting a SMALL Business and Turbocharging its growth. I have thrown out most of my previous learning and have totally revamped my plans. I now know that I am hit with the twin curse of Perfectionism (which is inevitable given my profession) and Procrastination (as I never had the energy or the time to AIM the whole Plan). Just this one insight - and how to break away from it - has been worth more than ten times the price I paid for it. And the lesson on the most ethical negotiation tactic has been worth even more. On going through this book a second time, I feel that even on reading it the tenth time, I am going to get further insights.
On reading this book, I now realise that it has been written in true READY FIRE AIM fashion. It is not nearly as polished as some of the Guru-authored books and some sections are repeated, and I expect that the second edition will be more AIMed. BUT, Mr Masterson has poured in the ideas that could easily have filled 3-4 books if they were expanded. And it is really inspirational. Thank you Mr Masterson.
If you have EVER Dreamed of setting up your own business, Go for this book. It is Really Great.
MJ Reddy
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author(s): michael masterson; isbn: 9780470182024; publisher: wiley; date: 02 jan 2008; pages: 375. whether you're thinking about starting a new business or growing an existing one, ready, fire, aim has what you need to succeed in your ...
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the above is an excerpt from michael masterson's brand-new book, ready, fire, aim: zero to $100 million in no time flathttp://www.assoc-amazon.com/e/ir?t=p...1&a=0470182024, published with permission of john wiley & sons. ...
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ready, fire, aim: zero to $100 million in no time flat
this book walks readers through a focused strategy designed to get their business ventures started and moving toward profitability as quickly as possible. masterson feels that too many people are distracted when they're starting their ...
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09. ready, fire, aim
author: michael masterson bn price: $19.56. usually ships within 24 hours.
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ready, fire, aim: zero to $100 million in no time flat (agora series)
ready, fire, aim: zero to $100 million in no time flat (agora series)
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