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Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media)
John Wiley & Sons Search John Wiley & Sons by Brian Halligan Dharmesh Shah Search Brian Halligan Dharmesh Shah
Customer Reviews:
Demystifies using blogging and social media for business
If you run a business and you've heard of blogging and social media but you don't really think it applies to you, think again!
Buy this book today, right now, and your view will be totally transformed. In fact you really can't afford not to read it. As business owners we're always trying to entice new customers to buy our products/services and this book gives pages and pages of tips and techniques on how to do that online without spending a fortune on marketing and advertising. And it does so using language anyone can understand - you can do most of the action steps yourself, you don't even need a techie.
The way people buy from us has changed. This book explains how customers want to interact with businesses, what they're looking for and how you can capitalise on it. It puts all aspects of inbound marketing together and gives you clear strategies and 'to do' steps so you can get started right away.
Above all this is just a very interesting and easy read, I'm an SEO consultant and I learnt plenty of stuff from the book. In fact I've implemented some of the recommendations on my own websites and am already seeing the benefits of them!
Great mainstream book about new marketing
This excellent book is aimed at the 99% of the business world who are faintly befuddled by the strange world of youtube and delicious that they find themselves living in. It's aimed at plumbers, hairdressers, lawyers and oil company executives; at people in large corporations and small businesses alike who are dimly aware that their working lives are about to change - indeed, have already started to change in disconcerting ways - and who don't know what to do.
The premise of the book is that the old marketing is dead or dying. Gone are the days where simply throwing money at print or radio advertising guaranteed succees. Instead, you need to engage your customers. Give them reasons to come to visit your web site, and once they are there give them reasons to come back again and again. Turn your web site into a hub, stuffed with remarkable blog posts, videos and interviews. As the authors put it (they have a pleasing way with words) "ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain."
"Inbound marketing" is clearly - and explicitly - inspired by authors such as Seth Godin and David Meerman Scott. But where this book differs is in its emphasis on hands-on advice. Not only is it inspirational, but it's also brimming with practical wisdom. Sure, it talks about the power of Twitter. But then it gives you advice on how to choose a twitter handle. Sure, it talks about the rise of the superstar blogger and the death of the press release. But then it talks about how to decide whether you need a PR agency and, if you do, then how you should hire one. Sure, it stresses that your employees will need to learn new skills if they are to survive in this new world. But then it talks about what those skills are, what steps your employees need to take to get them and how you can track how they're doing. Each chapter contains a checklist of things you should do, right now, to start improving your inbound marketing.
This is no dry textbook. It's full of anecdotes, some from the usual suspects (Whole Foods, Zappos and Barack Obama) but from others too: accounting software, a shutter manufacturer and a PR firm among others. It's well written, and there are cartoons too.
Inbound marketing - get found using Google, social media and blogs is an excellent, mainstream introduction to new marketing. If you want to dip your toes into the cold water of social media then buy a copy. If you know all about social media then you almost certainly know people who need this book. Buy them a copy from Amazon. They'll love you for it.
Great introuduction to marketing YOU inc 
This book is a great introduction to the newer techniques called Inbound or Attraction Marketing by using Google, Social Media and Blogs to create your Personal Brand i.e. YOU inc. Very readable, easy to follow and full of great advice.
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Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media) & More...
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Inbound Marketing
... LinkedIn, Twitter, and other networks. Product Specification : ISBN :0470499311 Format :Hardcover: 240 pages Publisher :John Wiley & Sons Inc Date Published :10/19/2009 List price :24.95. powered by Yahoo shopping.
http://www.socialmediamarketing.co.cc/social-media-marketing/inbound-marketing
HubSpot Authors Create Book Grader to Track Success of Inbound ...
... purchased to translate the book into both Korean and Portuguese. Follow the book's progress using Book Grader at http://book.grader.com/item/history/0470499311. Purchase your copy of Inbound Marketing at http://bit.ly./inboundbook. ...
http://www.hubspot.com/blog/bid/5284/HubSpot-Authors-Create-Book-Grader-to-Track-Success-of-Inbound-Marketing-Book
Inbound Marketing «
... to the top because of its balanced combination of theory and practice. With thanks to Wiley & Sons, Inc. for the review copy. Hardcover: 256 pages. Publisher: John Wiley & Sons (29 Oct 2009). Language English. ISBN-10: 0470499311 ...
http://culinarytravelsofakitchengoddess.wordpress.com/2009/11/10/inbound-marketing/
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at ...
http://as.wiley.com/WileyCDA/WileyTitle/productCd-0470499311.html?cid=RSS_WILEY2_BUSINESS
Inbound Marketing Book Reviews from Expert Marketers
http://www.amazon.com/Inbound-Marketing-Found-Google-Social/product-reviews/0470499311/ref=dp_top_cm_cr_acr_txt?ie=UTF8&showViewpoints=1. posted @ Thursday, October 29, 2009 3:03 PM by Brian Halligan ...
http://www.hubspot.com/blog/bid/5260/Inbound-Marketing-Book-Reviews-from-Expert-Marketers
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Product Details. Hardcover: 256 pages; Publisher: Wiley (October 19, 2009); Language: English; ISBN-10: 0470499311; ISBN-13: 978-0470499313; Product Dimensions: 9.1 x 6 x 0.9 inches. CLICK HERE TO GET THIS BEST BOOK.
http://www.booksvariety.com/inbound-marketing-get-found-using-google-social-media-and-blogs
Wiley::Inbound Marketing: Get Found Using Google, Social Media ...
Cover image for product 0470499311. Larger Image. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Brian Halligan, Dharmesh Shah, David Meerman Scott (Foreword by). ISBN: 978-0-470-49931-3. Hardcover. 256 pages ...
http://eu.wiley.com/WileyCDA/WileyTitle/productCd-0470499311.html
Top 10 Tips For Panelists
... blog read the Inbound Marketing book -- at least read it up through chapter 5 which talks about blogging: http://www.amazon.com/Inbound-Marketing-Found-Google-Social/dp/0470499311/ref=sr_1_1?ie=UTF8&s=books&qid=1257951902&sr=1-1 ...
http://blog.hubspot.com/blog/tabid/6307/bid/5301/Top-10-Tips-For-Panelists.aspx
Inbound Marketing
Inbound Marketing, Get Found Using Google, Social Media and Blogs. By Brian Halligan, Dharmesh Shah. £16.99 28 Oct 2009 Hardback John Wiley and Sons Ltd. A how-to guide to getting found via Google, the blogosphere, and social media ...
http://bookshop.blackwell.co.uk/jsp/welcome.jsp?source=rss&isbn=0470499311
Inbound Marketing - Blackwell Bookshop Online
ISBN, 0470499311, DEWEY edition, DC22. ISBN13, 9780470499313 (What's this?) Pages, 256. Publisher, John Wiley and Sons Ltd, Volumes, 1. Imprint, John Wiley & Sons Ltd, Weight (grammes), 426. Format, Hardback, Published in, Chichester ...
http://bookshop.blackwell.co.uk/jsp/id/Inbound_Marketing/9780470499313
