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John Wiley & Sons Search John Wiley & Sons by Avinash Kaushik Search Avinash Kaushik
Customer Reviews:
Anything this guy writes is worth reading (and buying)
Put it this way. If you're interested in web analytics and want to make any site perform better then you're a mug if you don't buy this book AND his previous one - Web Analytics an hour a day.
Read the 'hour a day' book first' then this new one and belive me you'll be so far ahead of the majority of the competition it'll be a crime.
Having said all of this - you've got to put the work AND thought in. Avinish gives you the training, ideas and strategies but he can't force you to work.
If you buy just one digital marketing book...
Avinash Kaushik has been de-mistifying the world of web analytics for years through his excellent blog Occam's Razor. He took us deeper into the murky world of Java-script tagging and standard reports with his comprehensive "Web Analytics: An Hour a Day" in 2007. Now he has written a book that all digital marketers should buy, read and leave on their desk to refer back to on a regular basis.
Web Analytics 2.0 shows us how to move from shovelling buckets of meaningless "clickstream" data around our organisations and develop a love for true insight. In short he encourages us to move towards adding qualitative data to our limitless supply of quantitative data in order to really understand what people are doing on our sites. We must learn to use our hearts as well as our minds.
Lets take a simple example - that old favourite of "Engagement". Marketers run so many analytics reports to get a fix on engagement that the lights in most offices regularly dim. And the bad news according to Avinash is that you will NEVER be able to measure how much people are enjoying themselves on your site just with the click-stream data. For instance, to paraphrase Avinash, 2 people visit your site and spend 10 minutes looking at 12 pages. Both happy right? One loved your site, but the other was frantically trying to find some content and gave up after 10 fruitless minutes - you will never ever ever know this just from your data. We'll need to augment our click-stream view with some kind of attitudinal research and Avinash guides us through what tools to use and how to get the best of them...in this case an on-site survey with simple questions such as "did you achieve what you set out to do on our site today?" will take the guesswork out of our analytics.
So Avinash takes us on a journey to show us where we should be using our hearts to make sense of data. On our way we look at the need to move away from once a week reports to continuous streams of meaningful data; we are constantly reminded that customers, not marketers, are the best people to inform us what our site should look and feel like; and we are taken on a guided tour of the mountainous areas of competitive insight and told how to mine it profitably.
But this book does so much more than just change the way you think, critical though that is. It shows you what buttons to press to make your reports more actionable, tells you what sites to look at when considering additional solutions and gives clarity to virtually all the web analytics jargon terms. Some of the content will be familiar to regular readers of his blog (like the excellent explanation of multiple-tab time on site calculations!) but that makes this even more of a reference book for all our analytics needs.
As you may know I am a huge fan of testing everything that we do in digital marketing and so the chapter titled "Failing Faster: Unleashing the Power of Testing and Experimentation" took me around all my favourite sites in the digital marketing landscape: A/B testing, Multi-variate testing and some really sound advice about where to start and a few quick wins to get you in the mood!
Avinash shows us that web analytics is woven into all our digital marketing activity - from search to site usability and email campaign analysis to off-line integration. I even spent a rewarding few minutes simply reading the sub-heads and being reminded of things we ought to be doing all the time:
- Segment or go home
- Five Rules for creating a Data-Driven Boss
- The Key to Glory - Measuring Success
- Context is Queen
- Failing faster - unleashing the power of Testing and Experimentation
So there we are - a digital marketing book that takes you from thinking differently to doing better, packed with explanations about the things we ought to know about (or showing us how wrong we have been!). It comes with a CD brimming with Podcasts, Video and Powerpoint material as well as lists of additional resources. It's taken me 2 weeks to work from the start of the book to the end but it's been a fantastic journey...and at over 450 pages you may want to pack a lunch before you set off!
Simple fantastic
As an analytics consultant and big fan of Avinash, his blog and twitter postings his second book doesn't disappoint. In the first couple of days I am well over half way through this insightful look at web analytics and vistually every chapter so far is crammed with nuggets of useful information that I can put into action immediately both for myself and clients.
For anyone responsible for web analytics or reporting on anything to do with their organisations online presence this book is a must! This is now the book I will give to all trainees on my analytics training courses for clients around the UK.
Stop what you're doing, buy this book and get more from your website!
If you're serious about getting more for your clients or you own a website or you simply want to learn and understand how to gain a competitive advantage. Then this is Web Analytics 2.0 is a 'must have'.
We have a two mantra's in our office that we all live by: 'it's not the tools you use, but how you use them' ...along with... 'it's a science and an art'
Avinash delivers this in abundance.
Web 2.0 is taking our understanding of what customers do when visiting websites; taking this information and along with creative insight helping you understand 'what really matters' in getting the outcomes you need.
You'll learn not just how to get and know what the metrics are...but you'll discover how you' read' and take actions to get the desired outcomes that really, really matter - more sales, more enquires, more downloads etc.
What's more it's easy to pick and dive straight in. No-nonsense approach, easily digestible and has that knack that keeps you wanting to turn the page.
This book is like the bible for our team, they are actually fighting over who gets to read it next.
So, Stop what you're doing, scroll back up the screen and buy it...
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Web Analytics 2.0: The Art of Online Accountability and Science of ...
Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. ...
http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470529393.html?cid=RSS_WILEY2_ALLNEWTITLES
Wiley::Web Analytics 2.0: The Art of Online Accountability and ...
Cover image for product 0470529393. Larger Image. Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity. Avinash Kaushik. ISBN: 978-0-470-52939-3. Paperback. 504 pages. October 2009 ...
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My 2nd book's OUT!! www.amazon.com I'm delighted, nervous, happy ...
My 2nd book's OUT!! http://www.amazon.com/dp/0470529393/?tag... I'm delighted, nervous, happy, worried, gratified. I wish I could hug the world. feiner: @avinashkaushik congratulations Avinash. Very excited for you. ...
http://twitoaster.com/avinashkaushik/my-2nd-books-out-im-delighted-nervous-happy-worried-gratified-i-wish-i-could-hug-the-world/
Web Analytics 2.0: The Art of Online Accountability and Science of ...
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity: Amazon.de: Avinash Kaushik: Englische Bücher.
http://www.amazon.de/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393
Avinash Kaushik komt met nieuw boek: Web Analytics 2.0 | WABlog.nl ...
Specs van het boek: Paperback: 480 pages. Publisher: Sybex (October 26, 2009) Language: English ISBN-10: 0470529393. ISBN-13: 978-0470529393. Verwacht in november. Zodra ik het heb gelezen kun je hier een review verwachten. ...
http://www.wablog.nl/2009/08/14/avinash-kaushik-komt-met-nieuw-boek-web-analytics-2-0/
SEOmoz | Web Analytics and Segmentation for Better Conversion ...
He also wrote a new book, just been released: Web Analytics 2.0: http://www.amazon.co.uk/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393/ref=sr_1_2?ie=UTF8&s=books&qid=1257183539&sr=8-2. Just received it! Thumbs Up Thumbs Down ...
http://www.seomoz.org/blog/web-analytics-and-segmentation-for-better-conversion-optimization
「Webアナリスト養成講座」の原著者の第2作「Web Analytics 2.0」が発売
http://www.amazon.com/dp/0470529393/ http://www.amazon.co.jp/gp/product/0470529393 まだ日本のアマゾンでは「予約モード」です。またもや500ページの大著。
http://ibukuro.blogspot.com/2009/10/web2web-analytics-20.html
#10: Web Analytics 2.0: The Art of Online Accountability and ...
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity von Avinash Kaushik (Autor) 1.728% Verkaufsrang in Englische Bücher: 359 (war vorher 6.566) Neu kaufen: EUR 32,59 31 Angebote ab EUR 21,35 ...
http://www.amazon.de/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393?ie=UTF8&tag=spdintermsde-21
Web Analytics 2.0: The Art of Online Accountability and Science of ...
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