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Web Marketing Search Web Marketing Web MarketingTrust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
John Wiley & Sons Search John Wiley & Sons by Chris Brogan Julien Smith Search Chris Brogan Julien Smith
Customer Reviews:
Are you a Trust Agent?
I have been following Chris Brogan on Twitter for over a year and I love his style and the information he imparts to the world. When I read his tweet that he was releasing his book Trust Agents (co-authored by Julien Smith) i was straight on to Amazon to order my copy.
Chris Brogan is ahead of the game, really at the forefront of social networking and using social media to grow influence. A Trust Agent is someone who spreads influence far and wide and someone who people look to for advice. You need to become a Trust Agent in your field of business. Chris shows us how to use the web and online tools to build our influence and spread it to a much wider audience. The traditional methods of promotion and advertising are losing their effective in the new world of web 2.0 - Trust Agents gives us the formula to succeed.
If you are reading this review you are probably already a bit of a Trust Agent. You probably "get it". Get what? That you can't go on shoving advertising down people's throats. You have to be more subtle - build trust, and once it's built keep it. That's real influence, that's being a Trust Agent.
Buy the book, have a read. You may already know and be using some of the advice in it but I can guarantee you that there's a lot of thought provoking material in it that you don't know. It's an easy read, it's not heavy and it's a great reminder of what is required to succeed in social networking. One of the problems people have is being consistent and having the patience to succeed. It takes a long time and dedication but it's good fun and opens doors. Reading this book will keep you right on track.
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'Trust Agents' by Chris Brogan and Julien Smith
If you are looking for an eye-opener 'Trust Agent' (http://www.amazon.co.uk/Trust-Agents-Influence-Improve-Reputation/dp/0470743085) is the book for you. Here and now. Written by two highly influential American bloggers, it's fresh and ...
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Trust agents
ISBN: 9780470743089, 0470743085 Year: 2009 Subjects: Internet marketing, Online social networks, Social media, Economic aspects Shows how to tap the power of social software and networks to build one's business, in a book that delivers ...
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hardcover: 288 pages; publisher: wiley (august 24, 2009); language: english; isbn-10: 0470743085; isbn-13: 978-0470743089. product description. how to tap the power of social software and networks to build your business ...
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