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Rating:  More Details: It's Not How Good You Are, It's How Good You Want To Be It's Not How Good You Are, It's How Good You Want To Be @Amazon It's Not How Good You Are, It's How Good You Want To Be @aStore |
Customer Reviews:
To the point
If you liked this you will love Robert Bean's 'Winning in Your Own Way - The Nine and a Half Golden Rules of Branding'. Just as snappy, another great little read.
A classic. Buy it! 
The year Paul Arden was appointed executive creative director of Saatchi & Saatchi was the year I started work in the industry, at rivals JWT. He gave us a pretty hard time of it. Like the man himself, Paul Arden's book is clever, sharp, unexpected and inspiring. There are plenty of challenges to conventional thinking within the covers, as well as some thought provoking comments on personal ambition and the limitations we allow ourselves to put on our ambition. This is a great book and I defy anyone not to come away from it more inspired than they were before!
smart, fun and provocative read
It's a fun book to read and to look in, the words are carried very well by the layout and choice of typography. I read it in one go.
It starts off with some rather provocative pieces of advice but gradually build up great arguments. A very good philosophy on creativity indeed.
Somewhat impractical and outdated advice... 
I was actually quite dissapointed with this. The advice it gives is a strange mix of basic common sense and ludicrous credos.
It has a tangible feeling of some cut-throat 80's business world about it and seems to very much encourage 'getting ahead' at the expense of colleagues and coworkers -- for instance one piece of advice states that if you happen to work with someone particuarly negative, then you should attempt to get them fired in order to remove the "bad apple".
Perhaps this is useful advice to some people. YMMV.
Other the positive side, the typograhy and layout is very nice.
It's cheeky and cheap and has a few good ideas. 
This is a little book, you can read it in an hour and maybe I should describe it as a cheeky little book. In the inside front cover it sets out to compare itself to Sun Tzu's Art of War and Machiavellis The Prince as a metaphore for business. In my view it is not worthy of the comparison. however I still like the book because with the book the writer is living the key message of the book.
To be big, good, great, you have to think yourself big, good, great, and that's what the book does. It proudly claims to be `The world's best-selling book by Paul Arden. For all I know this might be because it's the only book by Paul Arden. But that doesn't matter, it isn't being deceitful, it's the very point of the book. It presents itself as a best seller as part of becoming a best seller. I bought the book at the airport en route to a conference and I suspect that this bold claim tipped the balance in favour of selecting the book over others, so it works.
So it's a small book, easily read and cheeky. What else. Well it's cheap and does have one or two useful ideas. Often the lasting effect of a visit to a conference may be one or two new ideas, so at the price it's a bargain. The book contains lessons, or thoughts from the experience of a marketing man. The final few pages began to feel specific to this target audience, but for the most part the thoughts are widely applicable. It's nicely produced and has plenty of pictures again projecting the message `be what you want to become'.
As an example of what you'll read, I liked the thoughts about right being wrong being right. In a changing world if you think you know the right answer, then it's highly likely to be wrong as the world will have changed since it was right. By the same token being wrong opens up the opportunity of trying new things and maybe becoming right.
It won't make a dent in your wallet or diary and perhaps contains nothing profound, but it illustrates how a simple message can be communicated in a straightforward and concise manner with style so that how you say, reinforces what you say.
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It's Not How Good You Are, Its How Good You Want to Be, by Paul Arden
In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. Paperback: 128 pages; Language: English; ISBN-10: 0714843377 ...
http://englishtips.org/index.php?newsid=1150820129
titleamazon prices for its not how good you are its how good you ...
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http://carley4247.freebloggersworld.com/2008/12/12/155/
it's not how good you are, it's how good you want to be
if you're a creative person, you should own this book. http://www.amazon.com/gp/product/0714843377?ie=utf8&tag=wwwchasejarvc-20&linkcode=as2&camp=1789&creative=390957&creativeasin=0714843377.
http://timothywynn.wordpress.com/2009/04/15/its-not-how-good-you-are-its-how-good-you-want-to-be/
i am not a writer. i fear words.
read the books for a taste of the latter. http://www.amazon.com/its-not-how-good-want/dp/0714843377 http://www.amazon.com/whatever-you-think-opposite/dp/b000jmk8r4/ref=sr_1_2?ie=utf8&s=books&qid=1208241823&sr=1-2.
http://blogs.conchango.com/mattbagwell/archive/2008/04/15/i-am-not-a-writer-i-fear-words.aspx
careers :: re: personal business cards to use while job hunting
... it's how good you want to be' by paul arden. http://www.amazon.co.uk/its-not-how-good-want/dp/0714843377/ref=pd_sim_b?ie=utf8&qid=1203605705&sr=1-3. if i get a chance i'll review the section and summarise in a later post.
http://www.manager-tools.com/forums/viewtopic.php?p=19374#19374
great little design bible
when the client won't buy, do it his way, then do it your way. ~ get out of advertising. ~ do not try to win awards. ~ you don't have to be creative to be creative. http://www.amazon.com/its-not-how-good-want/dp/0714843377.
http://lovelycuriosities.blogspot.com/2007/03/great-little-design-book.html
* “fail. fail again! fail better!”
... facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. paperback: ~130 pages, 40 illustrations german: “es kommt nicht darauf an, wer du bist, sondern wer du sein willst.” isbn: 0714843377.
http://www.ruapio7.com/?p=12
paul arden - a legend's end
for those who haven;t read it: http://www.amazon.com/its-not-how-good-want/dp/0714843377/ref=pd_bbs_sr_1?ie=utf8&s=books&qid=1207568852&sr=8-1. paul aren was inspirational, a mentor and a legendary creative director that cut his own ...
http://secretargot.wordpress.com/2008/04/07/paul-arden-a-legends-end/
jessecoombs @ 2007-07-02t19:29:00
it's not how good you are, it's how good you want to be 0714843377 $2.00. jobs that don't suck 0345424263 $4.00. liar's poker 0140143459 $5.00. little women 076075084x $2.00. the lowbrow reader: issue 5 periodical $1.00 ...
http://jessecoombs.livejournal.com/82583.html
some weekend reading
... sutherland-dodd where he is now a commercials director for clients such as bt, bmw, ford, nestle and levis. here is a link towards the amazon page where you can find his book : http://www.amazon.com/its-not-how-good-want/dp/0714843377.
http://mgphotography.us/blog/?p=103
