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The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick)

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The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick) by Seth Godin List Price: £6.99
Amazon UK Price: £4.72

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Customer Reviews:
Being allowed to give up and later succeed
Ever wanted to give up? I guess we all have at some point. In his book, Seth talks through why giving up is not such a good idea (or perhaps giving up in the right way).

We've all had tough customers, tough clients and times when we just can't seem to make progress. Seth differentiates between a dip (work through these) and a cul-de-sac (give up and move on). This is a seemingly obvious approach, but how many people do we all know who have just kept trying at something that just isn't working? When did we last say "If that happens one more time I'm leaving this company!" only to have it happen to us time and time again. Seth provides some guidance and strategies.

As with all of Seth's books, this was a very easy (and quick) read and was a very reflective read and one which provides clear indications into how successful people operate and their ability to close down on one project/client/customer and move on to something more rewarding.

Well recommended.

Great for stubborn freelancers wandering in the wilderness
I'm new to the world of Seth, so don't know how The Dip compares to his other publications, but have already recommended this handy little book to several friends. He's right in that we're - wrongly - taught that quitting is always bad - a shameful thing that only weak people do. As a result, all too often - and for too long - freelancers like me stick with ways of working that just aren't... working! We need to take the stigma out of quitting and realise that there are times when it is the smart thing to do. Is what you're facing a 'blip' - or is your plan flawed in some way that wasn't immediately obvious when you started out? I'm not a businessperson but would recommend this to other freelance writers like me, plus to friends who are photographers, illustrators etc who have - after early success and a buzz around their name - become stuck in a hand-to-mouth existence that stopped being fun - and lucrative! - long ago... Yes, the Dip is a smidge repetitive, but if you're stubborn enough to need to read this book, you're probably the kind of person who needs things drummed into you! By the end, I'd got the message. Since then, I've acted on the advice and feel much clearer on where I'm going now.

Not worth it!
The idea behind this book is somewhat interesting, although arguable.
Nevertheless, I think the main problem of the book is repeating this same idea over and over, trying to reshaping it and elaborating it with no success ... I've read 'All Marketers are liars' and 'Purple Cow' from this author and found this book significantly inferior.

The Dip
A bit disappointing. It could have been a quarter of the length. Some interesting points but lost, for me, in too much hype and too much repetition. Would not bother reading it again.

The best book!
Definitely worth picking up. One of the best books I have read since Seth's last book. Subscribe to his blog to get his insights everyday. Highly recommend this book, especially if you are contemplating a big decision.


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now in the uk
[2] <http://www.amazon.co.uk/dip-extraordinary-benefits-knowing-stick/dp/0749928301/ref=sr_1_1/202-0979535-2951838?ie=utf8&s=books&qid=1185977884&sr=1-1> [3] <http://feeds.feedburner.com/~f/typepad/sethsmainblog?a=8fu5zzbg> ...
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