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E-commerce Search E-commerce E-commerceeMarketing eXcellence: Planning and Optimising Your Digital Marketing (Emarketing Essentials)
Butterworth-Heinemann Search Butterworth-Heinemann by Dave Chaffey PR Smith Search Dave Chaffey PR Smith
Customer Reviews:
Very informative, interesting read
I bought this for the CIM eMarketing Course and I'm glad I did. It got me thinking about how to improve my website and online marketing strategy and has totally inspired me. I have learnt loads from reading it and would definitely recommend this book to others. It contains real life examples which makes it easy to relate to and has lots of relevant useful websites. Very impressed with Chaffey's website too which contains even more information and up-to-date website links.
essential for professional marketers
I was introduced to eMarketing Excellence when I was taking the Chartered Institute of Marketing's eMarketing award. It is an essential reference book for anyone wanting to know more about eMarketing.
Chaffey and Smith move beyond the 4Ps, 7Ps or 8Ps into `remix' and gets the reader to review how these work in an online setting. Full of marketing models (and matrices), it is clearly presented and easy to follow. Case studies and real world examples clarify specific topics.
Since reading the first edition of the book I bought this edition too. On a practical note we use the 5S tool to review websites as it gives an objective benchmark from which to start.
The book contains practical tips, links to other websites and I recommend this book highly - I've sent the link to many colleagues as a worthy read.
If you have the earlier edition, replace it with this one
Overhauled, updated and thoroughly revised from the 2005 edition, this is a far more useful and practical eMarketing book. If you're deciding between the two editions, absolutely choose this one. If you have the earlier version as a course text, I suggest replacing it with this - students and business practitioners will take much more from it.
The concepts are for more clearly and intuitively explained, meaning this book has practical value beyond being a course text book. The illustrations/graphs/charts etc also mean that it offers practical value as a dip-in reference guide for things like calculating lifetime value and bulding "what-if" campaign analysis spreadsheets.
So, an excellent emarketing course text book, but also essential reading for the new digital marketer and the e-business manager.
Everything you need to know
Good book, it covers all the bases for good emarketing and it doesn't get too technical for those who are not very computer savvy. It was a very practical book for my masters course and I will continue to refer to it when planning campaigns.
Excellent read
This is an excellent, comprehensive read for anyone who wants to get a good overview of the world of digital marketing. Written in a fashion which will keep you awake, with plenty of examples, useful links and handy hints. If you were to buy one digital marketing book I would suggest this one.
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eMarketing eXcellence: Planning and Optimising Your Digital Marketing (Emarketing Essentials) & More...
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emarketing excellence
... marketers maximize the potential of online promotion. product specification : isbn :0750689455. format :paperback: 508 pages. publisher :butterworth-heinemann date published :06/27/2008. list price :43.95. powered by yahoo shopping.
http://www.gdfdigitalmarketing.com/digital-marketing/emarketing-excellence
emarketing excellence: planning and optimising your digital marketing
emarketing excellence: planning and optimising your digital marketing, planning and optimising your digital marketing. by chaffey, dave smith, paul. £24.99 01 may 2008 paperback butterworth-heinemann ...
http://bookshop.blackwell.co.uk/jsp/welcome.jsp?source=rss&isbn=0750689455
