Books>Business, Finance & Law>E-Commerce>E-commerce>
E-commerce Search E-commerce E-commerceFacebook Marketing: Leverage Social Media to Grow Your Business
QUE by Steve Holzner Search Steve Holzner
Customer Reviews:
Laughably weak - has nothing to do with Marketing
The blurb above says the author has written 112 books, and the blurb in this 2009 book says 108, I am surprised it is not higher as 'writing a book' seems to be mostly copying and pasting screenshots and rephrasing the help text from Facebook. To be fair he has also asked a few pundits to share 'secrets' with him. None of them seem to be that qualified to do so and mostly it is the same pundit. What is really disappointing about this book though, beyond the lack of content and poor style is that it is totally missold. The book spends nearly all its time taking the reader through making a page and other basic features of being a Facebook *user*. Little if any time is devoted to *marketing* in Facebook. Where are the case studies of organisations and campaigns that have been successful? Where is the analysis? Where are the trends? What should one bear in mind (beyond the chillingly obvious, 'don't spam')? There is a great book to be written about social media and marketing. This is so very not it.
Facebook Marketing 
When many people think about Facebook, they tend to think of a social network for the younger generation. They assume that Facebook is just a glorified chatroom. Therefore, when doing social marketing, most businesses focus on MySpace and Linked In.
Facebook Marketing states that businesses that exclude Facebook in their social marketing are missing out on important opportunities. There re countless ways that individuals and companies can be noticed, without spamming. If done properly, social networking and even advertising on Facebook can provide a good deal of promotion for any business.
Facebook Marketing takes the entrepreneur through the process of setting up a Facebook account and then making the best use of the network's applications. It also gives information on how to advertise on Facebook. Throughout the book is advice on best practices and how to assure that you won't be accused of spamming.
Listmania Lists:
Social Media Books for business
Social Media and Social Networking Essentials
Reading list - MMs
Bill Hunt's Social Media Marketing List
RELATED:
Facebook Marketing: Leverage Social Media to Grow Your Business & More...
related blog:
Facebook Marketing
... Respondents 207 More Facts About Polls 208 Using Facebook Network Pages 209. Product Specification : ISBN :0789738023 Format aperback: 273 pages Publisher :Que Pub Date Published :09/04/2008 List price :24.99. powered by Yahoo shopping.
http://www.socialmediamarketing.co.cc/social-media-marketing/facebook-marketing
Antonio Ferraioli » Blog Archive » Facebook vs Badoo
[avhamazon wishlist="3NHMODHRFICUY" asin="0789738023" linktype="pic-text" locale="US" picsize="small"]. Segnala presso: Aggiungi 'Facebook vs Badoo' a Del.icio.us · Aggiungi 'Facebook vs Badoo' a digg · Aggiungi 'Facebook vs Badoo' a ...
http://www.antferr.com/lang/it-it/internet/facebook-vs-badoo/
