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How Brands Become Icons: The Principles of Cultural Branding
Harvard Business School Press Search Harvard Business School Press by Douglas B Holt Search Douglas B Holt
Customer Reviews:
Real life examples, not guess work
So many marketing books are full of waffle.
One idea made to last 350 pages is so common place it makes you wonder if the best marketing trick was infact the one created to make you buy the book in the first place.
This is one of the few exceptions.
Using real world examples Holt makes the case for cultural resonance as the 'new way' of making marketing stick.
Well worth reading if you are interested or in the world of design, branding or advertising.
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the rise and fall of postmodernism
http://www.amazon.com/how-brands-become-icons-principles/dp/1578517745. how brands become icons: principles of cultural branding by douglas b holt in this eye-opening book, holt demonstrates that brands become icons not by highlighting ...
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isbn 1578517745. ^ (2004) in koehler, derek j., harvey, nigel. (eds.): blackwell handbook of judgment and decision making. blackwell, 519. isbn 1405107464. ^ dinerstein, joel (2003). swinging the machine: modernity, technology, ...
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how brands become icons: the principles of cultural branding $19.77
list price: $32.95. amazon price: $19.77. discount: 40%
http://spendfish.com/product/1578517745
