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Allworth Press,U.S. Search Allworth Press,U.S. by Brigitte Borja de Mozota Search Brigitte Borja de Mozota
Customer Reviews:Excellent Resource for Design Manager... 
This book provides a concrete and detailed outline of all the different aspects of design management. The book runs through all possible aspects of design management from, marketing issues to design and its effect on trading.
EXCELLENT RESOURCE!
This book is essential for design professionals and students studying design management.
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Design Management: Using Design to Build Brand Value and Corporate ...
ISBN: 1581152833 Publisher: Allworth Press Author: Brigitte Borja de Mozota Description: As recent research has shown, design not only affects the exterior of an organization—its products, packaging, or identity—it can also be a ...
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