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Customer Reviews:
I buy this book for every designer I employ.
I buy this book for every graphic and web designer I employ. I cannot emphasizes enough how good and how practical this book is. Anyone associated with the design and advertising world should read this book; it will give you great foundation onto which to build your own strategies. In my opinion it optimizes what should be taught at Art College or University. Every creative should be accountable for their work and that means the results their work generates, this book goes along way into explaining the facts of life in the real world. Some of the research in this book is as relevant today as the day it was published. For you web designers out there, you know you can't hide for much longer due to tools like Google analytics, get yourself a head of the game and read this book.
Good Read
I bought this book and Tested Advertising Methods on the same day. This one is by far more interesting, a much better read. Both of those books are useful, but this one is both useful and interesting.
Brilliant!
I don't work in advertising but I still found this a fascinating book. It's written in a breezy, light, entertaining style. If you just want a thumping good read about what advertising is really about, or you want to learn more about how to be more persuasive in your own work, then this book is for you. Highly recommended.
A Joyously Readible Book
Even if you never advertise, this is a must-read book for any businessman wishing to expand his business.
Richard Hopking.
Don't Just Read This Book... USE IT!
If you run a business and you either hire people to write your marketing and advertising material, or you do it yourself, this book should be at arms length whenever you roll out a promotion, advert, sales letter or anything else you write to sell your products and services.
If you know about this book and you don't use it, you're plain raving bonkers. It IS a high priced marketing and advertising consultant for what, under 15 quid!!?
I dare you to find a better bargain anywhere!
Raja Hireker -
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Paperback: 224 pages; Publisher: Prion Books Ltd; New Ed edition (5 Mar 2007) Language English; ISBN-10: 1853756156.
http://oro-para-ti.educationfoundation.biz/ogilvy-on-advertising.php
ogilvy on advertising
£12.99 £8.57. see similar items.
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