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How They Started: How 30 Good Ideas Became Great Businesses
Crimson Publishing Search Crimson Publishing by David Lester Search David Lester
Customer Reviews:
Start up
A write up about how several business started up.
For me, it lacked sufficient detail and information about the businesses concerned. That was most likely my failing, rather than the author's. I should have done my research a little better.
How They Started by David Lester 
How They Started by David Lester - an excellent book; inspiring; well written and worth reading.
Disappointing 
This book provides very little detail about the businesses it talks about.
If you are looking for an inspirational read and more detailed insight into how businesses are started you will find it more valuable to buy books on those on the Dragons Den and specific business people like Richard Branson.
This book was very disappointing.
Really interesting
I really enjoyed this book - especially the chapters on the better known brands like Pizza Express and Cobra Beer. It's really inspiring to find out how these huge businesses started. Inspired me to think more about my dreams to start a business myself. Would agree with the other review though - not all are household names, but the stories are equally as interesting.
I guess the main message of the book is: if you've got an idea, go for it. You never know where it'll lead.
superficial
I think another reviewer here said that this looked like a cut and paste job. That pretty much sums it up. Appears to be little or no original research. The analysis of the secret of their success, whether in the approach they took, their innate character or their ideas seems very superficial.
Clearly some of the individuals profiled had no time for the author or just had absolutely nothing insightful to say. A real pity, because it would have been great to have found inspiration, hope and ideas from great entrepreneurs.
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