Seth Godin
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Seth's Blog: How to lose an argument online
Have an argument. Once you start an argument, not a discussion, you've already lost. Think about it: have you ever changed your mind because someone online started yelling at you? They might get you to shut up, but it's unlikely...
http://sethgodin.typepad.com/seths_blog/2009/11/how-to-lose-an-argument-online.html
malcolm is wrong
i've never written those three words before, but he's never disagreed with chris anderson before, so there you go. free is the name of chris's new book, and it's going to be wildly misunderstood and widely argued about. ...
http://sethgodin.typepad.com/seths_blog/2009/06/malcolm-is-wrong.html
Seth Godin on Online Arguments
Eight stellar tips from Seth Godin today in How to Lose an Argument Online. I particularly agree with 3, 4, 6 and 7: 3. Use faulty analogies. If someone is trying to make a point about, say, health care, try to make an analogy to ...
http://blog.pappastax.com/index.php/2009/11/23/seth-godin-on-online-arguments/
Seth's Blog: The amateur scientist (that's us)
Many people buy a car (probably their single biggest discretionary purchase) based on slamming a door, kicking a tire and judging the handshake of a salesperson. We choose a surgeon based on the carpeting in his office and a politician.
http://sethgodin.typepad.com/seths_blog/2009/11/the-amateur-scientist-thats-us.html
Seth Godin rants on faux science and irrationality - Boing Boing
Seth Godin rants on faux science and irrationality. "The news here is not that people are irrational, giving too much credence to the dramatic and the local and the short-term (that's not news), but that people have added a veneer of ...
http://www.boingboing.net/2009/11/20/seth-godin-laments-f.html
Seth's Blog: The magic rule of seven (and the banality of ...
If you approve or create online forms or deal with consumer interactions, I hope you'll think about the following: 1. If you have more than seven items in a pull down list, you have failed. Human beings have no trouble...
http://sethgodin.typepad.com/seths_blog/2009/11/the-magic-rule-of-seven-and-the-banality-of-alphabetical-order.html
Seth's Blog: Benefit of the doubt
It's almost impossible to communicate something clearly and succinctly to everyone, all the time. So misunderstandings occur. We misunderstand a comment or a gesture or a policy or a contract. And then what happens?
http://sethgodin.typepad.com/seths_blog/2009/11/benefit-of-the-doubt.html
Seth Godin on Lifetime Value | Top of Mind Mortgage CRM and ...
When the godfather of Permission Marketing speaks on lifetime value, there's only one thing for an aspiring mortgage CRM blogger to do: let the master do the talking.
http://www.topofmind.com/blog/index.php/2009/11/seth-godin-on-lifetime-value/
guy #3
paul just sent over this video of a dance tribe forming spontaneously at a music festival. my favorite part happens just before the first minute mark. that's when guy #3 joins the group. before him, it was just a crazy dancing guy and ...
http://sethgodin.typepad.com/seths_blog/2009/06/guy-3.html
Seth's Blog: The why imperative
Successful organizations spend a lot of time saying, "that's not what we do." It's a requirement, because if you do everything, in every way, you're sunk. You got to where you are by standing for something, by approaching markets and...
http://sethgodin.typepad.com/seths_blog/2009/11/the-why-imperative.html
